| |

Copyright © 2003 The
International Herald Tribune | www.iht.com
| Thomas L. Friedman: Google is a bit like
God |
Thomas L. Friedman NYT
Monday, June 30, 2003 |
| High-tech, the new
superpower
WASHINGTON Since Sept. 11, the world has
felt increasingly fragmented. Reading the papers, one senses that
many Americans are emotionally withdrawing from the world and that
the world is drifting away from America. The powerful sense of
integration that the go-go-globalizing 1990s created, the sense that
the world was shrinking from a size medium to a size small, feels
over now.
The reality, though, is quite different. While
Americans were sleeping after Sept. 11, not only has the process of
technological integration continued, it has actually intensified -
and this will have profound implications. I recently went out to
Silicon Valley to visit the offices of Google, the world's most
popular search engine. It is a mind-bending experience. You can
actually sit in front of a monitor and watch a sample of everything
that everyone in the world is searching for. (Hint: sex, God, jobs
and, oh my word, professional wrestling usually top the
lists.)
In the past three years, Google has gone from
processing 100 million searches per day to more than 200 million
searches per day.
And get this: Only one-third come from
inside the United States. The rest are in 88 other languages. "The
rate of the adoption of the Internet in all its forms is increasing,
not decreasing," says Eric Schmidt, Google's CEO.
And you
ain't seen nothin' yet. Within the next few years you will be able
to be both mobile and totally connected, thanks to the pending
explosion of Wi-Fi, or wireless fidelity. Using radio technology,
Wi-Fi will provide high-speed connection from your laptop computer
to the Internet from anywhere - McDonald's, the beach or your
library.
Says Alan Cohen, a VP of Airespace, a new Wi-Fi
provider: "If I can operate Google, I can find anything. And with
wireless, it means I will be able to find anything, anywhere,
anytime. Which is why I say that Google, combined with Wi-Fi, is a
little bit like God. God is wireless, God is everywhere and God sees
and knows everything. Throughout history, people connected to God
without wires. Now, for many questions in the world, you ask Google,
and increasingly, you can do it without wires, too."
In other
words, once Wi-Fi is in place, with one little Internet connection I
can download anything from anywhere and I can spread anything from
anywhere. That is good news for both scientists and terrorists,
pro-Americans and anti-Americans.
And that brings me to the
point of this column: While we Americans may be emotionally
distancing ourselves from the world, the world is getting more
integrated. That means that what people think of us, as Americans,
will matter more, not less. Because people outside America will be
able to build alliances more efficiently in the world we are
entering and they will be able to reach out and touch us - whether
with computer viruses or anthrax recipes downloaded from the
Internet - more than ever.
"The key point is not just whether
people hate us," says Robert Wright, the author of "Nonzero," a
highly original book on the integrated world. "The key point is that
it matters more now whether people hate us, and will keep mattering
more, for technological reasons. I don't mean just homemade weapons
of mass destruction. I am talking about the way information
technology - everyone using e-mail, Wi-Fi and Google - will make it
much easier for small groups to rally like-minded people,
crystallize diffuse hatreds and mobilize lethal force. And wait
until the whole world goes broadband. Broadband - a much richer
Internet service that brings video on demand to your PC - will
revolutionize recruiting, because video is such an emotionally
powerful medium. Ever seen one of Osama bin Laden's recruiting
videos? They're very effective, and they'll reach their targeted
audience much more efficiently via broadband."
None of this
means we Americans just have to do what the world wants, but we do
have to take it seriously, and we do have to be good listeners. We,
"have to work even harder to build bridges," argues Wright, because
info-tech, left to its own devices, will make it so much easier for
small groups to build their own little island kingdoms. And their
island kingdoms, which may not seem important or potent now, will be
able to touch us more, not less.
Copyright
© 2003 The International Herald Tribune
|
| |